Statistics in the US, where phone numbers have been in use for over 30 years.
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- Phone words trigger more qualified leads.
- 79% of all 15 sec radio commercials use phone words.
- Advertisers use phone word in at least 50% of advertising.
- A memorable phone word can increase advertising effectiveness by 300%, and boost sales by between 30 - 200%.
- Phone words can generate 14times more response in radio advertising.
- 90% of Americans say they use phone words frequently, 60 or more times a year.
- 71% of adults have purchased after dialing a phone word.